Jul 23, 2022
SOLCIAL AS A WEB3 BRINGS POSITIVE CHANGES TO ONLINE MARKETING AND ADVERTISING SECTOR
OVERVIEW
Solcial Web3 opens the door for new ways to interact with each other, no matter where in the world you may be. It’s the next step in an era defined by evolving methods of human interaction. Ever since the telephone made it possible for two people not within an earshot of each other to converse, people have been connecting via technology through radio, film, television and the internet. Each step forward has been accompanied by new marketing methods. Now, the latest marketing craze is Web3.
PROBLEMS WITH WEB2 MARKETING ADVERTISING POLICY
The classic web2 experience is inextricably tied with ads. This, in and of itself, is not a problem, as online ads are an extremely important way for companies to reach new audiences, and for platforms to continue providing free services to their user base. However, the way ads are handled in web2 is a problem– not only for the users who view ads, but for the companies who buy and promote them.
For starters, most ads are managed through highly centralized tech organisations that pull all the strings, such as Google AdSense, Facebook Audience Network and Apple Advertising. These corporations decide whether your ads are suitable, and can choose to limit your exposure or even ban your ads without much recourse or clear reason.
Marketers, advertisers and the platforms have lost focus of the key value that advertising brings to the market and this has to change.
THE NEEDED CHANGES
The transition to Solcial provides the right ingredients for marketers and advertisers to better match brands to people, and it has a verifiable source of truth through the blockchain to provide transparency, reduce fraud, and remove the need to rely on centralized data collection.
Solcial a crypto based social network has brought decentralization into advertising sector. The platform is the most promising way for advertising companies to make more money online.
This is because Solcial allows advertisers and marketers to bypass middlemen and connect directly with their target audience.
In addition, there are no fees involved as all transactions take place on the blockchain.
This means that advertisers and marketers can save a lot of money on transaction fees and other expenses associated with running an ad campaign.
The global contextual advertising market is estimated to be $267.4 billion in 2022 and is projected to reach $631.44 billion by 2027, growing at a CAGR of 18.75%
and Solcial has positioned itself to the leading social media network by building a decentralized future.
Join Solcial today.
About Solcial:
Solcial is a permissionless social network that gives users the power of web3 by allowing people to interact with each other without fearing censorship, and allowing content creators to be rewarded fairly at market value.
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